Alloy Growth Lab – Startup Snacks #2

These look a little too healthy!

Hey everybody!

As a reminder, the purpose of “Startup Snacks” is to provide the startup community with ONE actionable item per week to move your startup forward. Some of it will be original content, some not. No pride here – and frankly, why recreate the wheel if somebody has already put together some great content or tools that will benefit the startup community. If it can help you in your journey I will share it!

If you missed our first “Startup Snacks #1” – you can find it here!

Here we go with Startup Snacks #2.

We are huge fans of traction. In fact, we love traction and we love sales and we love growth. And that leads us to our next snack. As a startup Founder you should have that same mindset. Or at least get somebody on your team that does.

As the author of my next featured snack says in his preface: “Traction Trumps Everything”

Market + Growth

How do I find, understand, and hold onto my customers, do sales, and plan my growth?

I love this book!

And the Growth Lab Team loves this book “Traction – How Any Startup Can Achieve Customer Growth”, by Gabriel Weinberg and Justin Mares.

And YOU should read this book! (click on cover graphic for link to eBook)

The reason we like the book is that it is very action-oriented with tactical, tangible ways to grow your business with specific examples. Plus, it is an easy read.

Here are a few examples – there are 19 total – of successful traction channels that the author Gabriel Weinberg uncovered after interviewing forty successful founders:

  • Targeting blogs – Noah Kagan, Mint’s former director of Marketing targeted niche blogs early on, and this strategy allowed Mint to acquire forty thousand customers before launching.
  • Engineering as Marketing – Successful companies have built microsites, developed widgets, and created free tools that drive thousands of leads each month.
  • Speaking Engagements – self explanatory. But make sure you target the ones that prove most efficient.
  • Community Building – creating passionate communities around your products.

And many more…….

But the key is to hone in on the traction channel that is most effective for you. You do that by setting goals and experimenting. Weinberg even establishes a methodology for this called the Bullseye to run your tests and determine the most efficient channel for you.

Read the eBook here and let us know what you think.

Upcoming Events

September 7 – Info Session – Project Enginuity: National SBIR Accelerator – info/registration here.

September 7 – Aviatra Flight Night – A Pitch Contest presented by Aviatra Accelerator – info/registration here.

September 8 – Amazon Small Business Summit – learn more here.

September 14 – Local State and Federal Certifications Workshop – info/registration here.

September 14 – GrowthX Info Session – limited scholarships to participate – registration and more info here.

September 15 – Webinar: Current State of the Legal Cannabis Industry – info/registration here.

September 26 – DEADLINE – Applications close for Enginuity SBIR Accelerator – info/application here.

October 3-4 – OnRamp Manufacturing Conference – the leading conference for manufacturing innovation – info/registration here.

October 4 – MFG Strong 2022: Robotics & Automation from TechSolve – info/registration here.

October 5 – REBUILD Conference – REBUILD, formerly the High Performance Buildings Seminar, is a conference that equips leaders to build sustainable value in their organizations. Divergent questions lead to innovation. Info/registration here.

October 11 – We are looking for GREEN startups (space limited to 4 startups) to participate in GreenCharge event hosted by the Alloy Growth Lab and Madtree Alcove during StartupCincy Week – info/registration here.

Oct 10 – 15 – StartupCincy Week – Learn more here!

October 19 – Connecting the Coasts to the Heartland – presented by One America Works, OhioX, Youngstown Incubator, HG Ventures, Youngstown Business Incubator, and Comeback Capital – info/registration here.

Let us know what you think at

Our mission at the Alloy Growth Lab is to help startups with the following:

  • Navigating the investment/funding landscape; 
  • Connecting them to fellow entrepreneurs, potential customers, and regional talent; 
  • Developing and managing a strong growth strategy; 
  • Gaining traction with the right product and market.

Connect with us to learn more about the services we provide for businesses, entrepreneurs, and communities

Fill out our form or give us a call at 513-631-8292 for more info.